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As it heads for a launch later this month, the new English-language El Rey cable network continues to staff up.
On Monday the startup being created by producer-director Robert Rodriguez, FactoryMade Ventures and Univision announced the hiring of Chad Blankenship as vp consumer marketing; Jose Antonio Hernandez as vp trade marketing; and Clarissa Colmenero as executive director, public relations and communications.
The new hires all report to El Rey COO Antoinette Alfonso Zel, who predicted they will “bring a significant depth of experience to El Rey that will be a huge asset as we roll out a never-before-seen network and brand.”
Blankenship spent the past eight years at ESPN on the consumer marketing team. He previously was involved in marketing New York City’s failed bid to snare the 2012 Olympic games, and he has worked at Wieden + Kennedy, The Richards Group and Ground Zero.
Hernandez most recently was senior account director at La Comunidad, and before that worked at AEG Live and Universal Music.
Colmenero, who will oversee all corporate communications and publicity, most recently served as executive director of publicity for Summit Entertainment. She also has worked on campaigns for Paramount Vantage and began her career at the publicity firms PMK/HBH and 42West.
El Rey, aimed at Hispanic millennials and others, will feature action movies and series, feature films, horror/sci-fi, sports and other content that fits into what Rodriguez calls the “grindhouse genre.” It is scheduled to premiere Dec. 15 on some of the cable systems operated by Comcast and Time Warner Cable, among others.
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