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Eric Buterbaugh’s floral creations are a favorite among fashion and Hollywood insiders — he counts Demi Moore, superstar stylist Rachel Zoe and jewelry designer Jennifer Meyer Maguire as close friends. Buterbaugh has dreamed up arrangements for every major fashion house and luxury brand from Chanel to Valentino to Cartier and most recently Tory Burch for the opening of her Rodeo Drive store.
For Valentine’s Day, the L.A.-based designer, who works out of the Four Seasons in Beverly Hills, has teamed up with the fashionable yet affordable online floral company TheBouqs.com to sell his coveted arrangements for just $40. Jessica Biel and Lauren Conrad are both fans of the site, which specializes in same-day delivery of colorful bouquets straight from local, eco-friendly farms.
To help prep for Valentine’s Day, Pret-a-Reporter asked Buterbaugh about this season’s floral trends, and the flowers to give — and get — on Feb. 14.
What are the hottest flower trends?
Flowers at the moment are simpler, less complicated. Color is very in fashion, so we’re seeing less of the all-white arrangements.
Are you doing more monochromatic or mixed color arrangements?
Monochrome is really taking a lead, but usually with multiple arrangements done in a single color. For example, people will order three small arrangements to give together — one bright pink, one soft pink and one white.
What is the “it” flower to give or get?
Ranunculus is extremely popular, especially in a soft pink color. They have so many fragile petals and as they open you just can’t believe how gorgeous they are and every color is amazing.
How do you make classic red roses modern and fresh?
Red roses are one my favorites — with these more is more. I would do five dozen or more in a pave [meaning only leaves around the base or collar].
Are there any don’ts when it comes to sending flowers?
You are always best served using flowers that are in season. Right now ranunculus, anemones and sweet peas are in season and the colors are amazing.
What’s your favorite arrangement you’ve ever created?
Flowers for my best friend’s 30th wedding anniversary party in London. The dinner was in the garden — we did mirrored tables and hung branches with 10,000 white orchid heads, which reflected in the mirror tables. The effect was magical.
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