Frothy glasses of Stella Artois wait to be served to guests at the event, co-sponsored by THR.
Michael Buckner/Getty ImagesLONDON – Film London, the government-backed movie agency, has joined forces with the British Academy of Film and Television Arts and associate partners Northern Film & Media in a two-pronged campaign of events to boost local distribution and the international sales efforts from the U.K.
The organizations will host two events, one in the British capital another in the Northern English town Gateshead, to talk to producers about the role of sales companies and distributors.
Titled “Breakthrough: A Guide to International Film Sales & Distribution,” the efforts are supported by Kodak and Creative England, with organizers bringing in some industry heavyweights to take part.
Speakers rostered for the events include Bankside Films sales and marketing chief and current chair of Film Export U.K. Stephen Kelliher, Carey Fitzgerald, managing director of High Point Media Group, Ealing Metro International evp, international sales Natalie Brenner, Works Film Group head of acquisitions Julia Short and Mia Bays, producer and sales/distribution consultant.
Film London and the British Film Commission chief executive Adrian Wootton said: “Supporting grass roots talent is central to Film London’s objectives and in order for the U.K. to sustain a healthy domestic industry and capitalize on the strength of our talent, we – together with our partners – believe it is important to support film-makers through the complexities of exhibition and distribution.”
Discussions will range from acquisitions and distribution, festivals and markets, the role of delivery agents as well as a session where sales companies pitch their service to producers so they better understand the sales agent’s role in the value chain.
And, it being British, both events will be followed by networking drinks, organizers said.
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