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Westfield is making it easier for shoppers to get to and from its shopping centers with its latest partnership.
The company announced Thursday that it’s teaming up with Uber on designated drop-off and pick-up stations for the ride-sharing app’s vehicles at all its malls in the United States.
The deal also includes the first-ever Uber Lounge at Westfield Century City, which is currently going through a $1 billion redevelopment. The lounge will feature “ultra-modern design, sleek seating, and unexpected customer amenities” as customers wait for their Uber ride, according to a release.
“Westfield’s shopping centers already have an incredible combination of fashion, food, services and amenities — all in one place with digital enhancements such as product search, directional and frictionless parking,” said William Hecht, Westfield’s chief operating officer in the U.S., in a statement. “Now, we are thrilled to be able to partner with Uber to leverage modern technology in a way that makes it more convenient than ever to travel to and from any Westfield destination.”
Westfield’s partnership with Uber is just the latest in a string of improvements to the Century City location. As THR reported last week, the mall will launch a centralized studio services suite to cater to L.A.’s music, TV and film industries. There’s also a space dedicated to stylists and costume designers with a VIP room designed for fittings.
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