Forever 21 on Tuesday issued an apology and pulled a listing from its website after backlash over the model.
The listing was for a Black Panther sweater that read “Wakanda Forever!”, but some shoppers and social media users took offense because the model wearing the sweater was Caucasian.
“Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way,” the company said in a statement to The Hollywood Reporter.
A tweet featuring the listing was also deleted after it was ridiculed.
Black Panther tells the story of the fictional African nation of Wakanda. Its slogan is “Wakanda Forever!”
The film was a critical and box office success. It was also celebrated as a cultural movement in African and African-American storytelling.
A sequel has already been announced.
— Ryan Parker (@TheRyanParker) December 18, 2018