Fortnite gaming collective One Percent has signed with Up North Management partners and brothers Cody and Cole Hock.
The group, which formed in July, is comprised of former Luminosity Gaming members Formula (Alex Kushelevskiy), Randumb (Jordan Schneider) and Nicks (Nick Spoerke), as well as gaming veterans Razz and Aeolus (Julian Castro).
Since launching their YouTube channel earlier this year, One Percent have amassed over one million subscribers and 20 million views. Among their video streams, One Percent plays Fortnite and battle royale platformer Fall Guys.
Formula, who is represented by the talent firm individually along with Nicks and Randumb, has over 4.5 million subscribers on his own YouTube channel, where he posts Fortnite streams almost daily. Together, the three were crucial in the formation of One Percent as a collective.
Up North, which specializes in gaming and esports creators and streamers, also represents Call of Duty gamer NoisyButters, Rainbow Six Siege creator CoconutBrah and Madden player YoBoyPIZZA.
The firm also represents professional athletes branching out into the digital space, such as Las Vegas Raiders linebacker Tanner Muse.
