WAYWARD PINES S01E10 Still - H 2015
Liane Hentscher/FOXFox International Channels (FIC) is taking a further move toward becoming a truly worldwide network with the launch of Fox Media, a global sales platform designed to be a one-stop, cross-media service for ad sales and sponsorships.
The in-house ad-sales arm will represent FIC’s brands, including Fox, National Geographic and Fox Sports, across all platforms worldwide. According to the company’s own figures, FIC’s brands reach 1.825 billion viewers worldwide and account for close to 130 million unique monthly online users.
Fox recently tested its global sponsorship model with the rollout of M. Night Shyamalan‘s mystery series Wayward Pines, which premiered day-and-date on Fox in the U.S. and across all Fox international channels.
The company partnered with Microsoft Surface on a global campaign connected to the show, which included traditional TV and online advertising as well as social media promotion.
Fox Media’s sales team, headed by regional bosses Deborah Armstrong (Europe), Simeon Dawes (Asia Pacific/Middle East) and Juan Vallejo (Latin America) will head up the new initiative.
More from The Hollywood Reporter
-
![]()
-
Lifetime
Lifetime Teams With Fresh Films to Offer Paid Apprenticeships; Part of Effort to Support Young Women From Underserved Communities
![]()
-
Heat Vision
Universal Studios Hollywood Unveils Halloween Horror Nights “Monsters: Legends Collide” Maze
![]()
-
THR, Esq
Amber Heard Cross-Examination Begins, Confronted With Recordings and Photos at Defamation Trial
![]()
-
![]()
-
Trevor Noah
Trevor Noah Pays Tribute to Grandmother “Gogo”: “Every Moment Spent With Her Felt Like a Magical Journey”
![]()
