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Less than a week after Supreme Court nominee Brett Kavanaugh dominated headlines, Magnolia Pictures and Participant Media announced that they would be offering free screenings of this year’s hit Justice Ruth Bader Ginsberg documentary, RBG, later this month.
The two entertainment companies are teaming up with Rock the Vote, the American Civil Liberties Union and others to offer screenings on Monday, Oct. 29 at locations nationwide. Participating cities include Sacramento, Calif.; Irvine, Calif.; Miami, Fla.; Tampa, Fla.; Orlando, Fla.; Dallas, Texas and Houston, Texas.
“We are thrilled to be able to work with Rock the Vote and the ACLU, organizations whose significance have risen to even greater importance in recent years, to bring this timely film to audiences across the nation,” Manolia Pictures president Eamonn Bowles said in a statement. “As Ruth Bader Ginsburg co-founded the ACLU Women’s Rights Project in 1972 it seems appropriate that we are able to join together to help make it possible for everyone to know how hard she worked for equality — and how important it is to continue that work today.”
Helmed by Betsy West and Julie Cohen, the bulk of RBG follows the 85-year-old’s tenure as a Supreme Court justice from her confirmation hearings in 1993 through the major decisions that she helped to make on the Court, including Frontiero v. Richardson and Weinberger v. Wiesenfeld, with detours into her time as a mother and law student and rise as a lawyer.
The film became a surprise box-office success story last summer: Grossing over $14 million domestically, the film was bought for less than $1 million by Magnolia and Participant at Sundance this year, making it the highest-grossing acquisition from that festival. It’s also found success on television, attracting 1.7 million viewers to CNN when it aired on the channel in September.
“RBG was a cross-generational, watershed moment for audiences across the country who banded together in support of gender equality and the lasting legal legacy of Justice Ginsburg,” Holly Gordon, chief impact officer for Participant Media said in a statement. “We are thrilled to further our relationships with Magnolia, the ACLU and Rock the Vote by hosting these screenings, which serve to broaden the reach of this film and its impact.”
Participant Media says it has organized over 70 screenings of RBG with companies, law firms and community groups so far.
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