Fusion has signed a deal with Disney’s Maker Studios to air a television special using content from the YouTube multichannel network.
The cable network announced Monday that it will air a Best of 2014 unscripted special with clips starring Maker’s network of YouTube stars. A YouTuber will host the Maker programming block.
The agreement is part of a larger multiplatform deal between the two companies. Under the pact, Maker will work to expand the reach of Fusion’s online video content and optimize its programming for its YouTube channel.
“Maker has an exceptional track record for identifying talent and content that resonates with millennials in the digital space,” said Fusion CEO Isaac Lee. “We are thrilled to bring some of that content to our television audience.”
Added Maker content chief Erin McPherson: “We are thrilled to partner with Fusion and feel it’s a natural step to broaden our content reach. Maker content aligns perfectly with Fusion’s approach to engaging a young, diverse and inclusive America, and we anticipate audiences will agree.”
The deal comes on the heels of Maker’s announcement that Disney Channel and Disney XD will each air half-hour programming specials featuring content from the YouTube network’s stars.
