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In a shake up at G4, Adam Stotsky will replace Neal Tiles as general manager of the male-skewing network.
Stotsky, who previously served as the president of marketing for NBC’s entertainment division, will oversee all facets of G4, including programming, development, production, marketing, press and publicity, and digital operations. The move comes after a down year for the network, which averaged just shy of 130,000 primetime viewers in 2011, down 18 percent compared to a year earlier.
“Adam is one of the best brand strategists I’ve ever worked with,” said NBCUniversal Cable Entertainment Chairman Bonnie Hammer in a statement. “I’m confident that he’ll provide tremendous leadership and unlock G4’s potential as a genuine force on the media landscape.”
To date, Hammer, who inherited G4 in the Comcast merger, has been more focused on sister cable network E!. In a recent Hollywood Reporter cover story, she shared plans to make the celebrity-focused network a smarter, more aspirational destination. In this case, the move was something of a slam dunk as Stotsky has a long history with Hammer, whom he worked for in a marketing capacity at Syfy for much of the last decade.
Stotsky comes to the G4 position without programming experience, something Hammer’s past moves would indicate doesn’t bother her. About a year ago, she promoted another marketing chief, USA’s Chris McCumber, to a co-president of the top ranked network. Though he’s still a point person on USA’s promotional campaigns, McCumber is now actively involved in greenlighting and overseeing series fare for the No. 1 network.
More recently, Stotsky lead strategy, branding, creative, paid media, digital/social media and partnership marketing initiative for NBC’s daytime, primetime and late night divisions. He departed in August, when he was replaced by former Showtime marketing chief Len Fogge, who followed Bob Greenblatt to NBC.
In a farewell memo to his staff Thursday, Tiles wrote: “To say that it’s been a rewarding 6 1/2 years would be an understatement. Simply it’s been the greatest challenge of my career. However, I feel the need to move on to my next challenge.”
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