Newly established platform Gamelancer has launched an app for gamers of varying skill levels to earn revenue as freelancers for hire.
The freelance gamers, known as “gamelancers,” are hired to play popular games against other people on the service.
Founded by Razvan Romanescu and Darren Lopes, the platform allows users to browse gamelancers — content creators and personalities among them — and book them for sessions, with the gamelancers setting their own prices and schedules.
“There’s over 2 billion gamers in the world, [and] a lot of them are trying to make money doing what they love for a living,” Romanescu tells The Hollywood Reporter, “but there’s only a few avenues to make money from it, and that is either streaming or becoming an esports professional. We started to realize that there’s no way to pick who you’re playing with when you want to play with them. In regular games, you get matched with people randomly, whether it’s an 11-year-old, someone with no microphone, someone on the other side of the world — you have no control over who you play with.”
The idea for the platform is that the gamelancers can regain some control over who they play with, while other users can pay-to-play and connect with gamers of varying skill levels and with a wide range of gaming interests.
Since gaming is inherently a social endeavor, Romanescu believes that the gamers around the world — including those who aren’t professional players, yet still invest 5-8 hours a day playing video games — should be compensated for it.
Gamelancers are evaluated for their skill, communication, personality and prior gaming history. When users browse the list, they can find pre-approved gamelancers for major game titles. “If an individual signed up to our platform, wanted to go to Fortnite for example, he’ll be able to find all the available gamelancers for hire in that sector, based on price, availability, gender, language, device, pretty much all the different criteria,” explains Romanescu.
The goal of the platform is to be all-inclusive in terms of casual and elite players connecting with each other, as well as celebrities and athletes. Since launching in beta a little over 2 weeks ago, the platform has amassed over 250 gamelancers, over 6,000 users and over 6 million followers across its social media channels and is currently expanding across Snapchat, YouTube, Instagram and other places where gaming audiences live.
“We believe it’s not the game you’re playing, it’s who you’re playing with that matters, that’s why we wanted to build a platform to connect everybody across every platform and make sure you can play whatever game with who you want, when you want.”
Musical executive John Monopoly, who manages Kanye West and Missy Elliot, serves as head of talent.
Looking ahead, Romanescu explains that one of the longterm goals is for the platform to demonstrate that gamelancing has the potential to become a fulltime career, or an additive source of income, just like streaming.
Gamelancer is available for iOs, Android and Desktop, and compatible with all major gaming systems and streaming platforms.