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Gisele Bündchen has become the latest boldface name to partner with a meditation app.
The supermodel has linked with the free app for anxiety, stress and sleep for a series of offerings that kicks off today with her first guided meditation, “Hope In Times Of Uncertainty.” Per today’s announcement, Bündchen will continue to add free bilingual meditations (English and Portuguese) every month with a focus on addressing global issues like the current COVID-19 pandemic as well as a meditation for parents and children.
Also under the arrangement, Bündchen will use Insight Timer’s new in-app live streaming feature to connect in real-time with her followers in October to mark Anxiety and Depression Awareness month. During the free talks, scheduled for Oct. 10 in English and Oct 19 in Portuguese, Bündchen will share her meditation journey and give insight on making it a daily habit.
“I chose [to work with] Insight Timer not only because they offer such diverse and high-quality content for all tastes and needs, but also because they offer the library for free, making it accessible to more people,” says Bündchen, who has been using the app for more than four years and is said to have been inspired by the app’s mission-driven, conscious business model. “Meditation transformed my life in incredible ways and gave birth to a new phase in my life that brought me much more joy and balance than I’d ever experienced before. It continues to be a powerful, positive influence in my life today, and I’m so happy for this partnership with Insight Timer to be able to share this amazing tool with as many people as possible.”
Insight Timer CEO Christopher Plowman has he’s proud to evolve the relationship with Bündchen from user to partner. He adds, “With her passion for sharing meditation and international following, we are excited to have Gisele align with our brand to bring free meditation to the planet, particularly during these times of heightened stress and anxiety.”
The partnership follows recent news in the meditation space with Harry Styles linking with Calm for “Dream With Me,” a bedtime story, while Matthew McConaughey’s “Wonder” for the company has generated more than 11 million streams. On Insight Timer, Bündchen joins other notable names Russell Brand, Elizabeth Gilbert, the Dalai Lama and Sherry Finzer with offerings on the platform.
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