Putting his own signature on his executive ranks, Global Road Entertainment chairman-CEO Rob Friedman has tapped Jack Pan to serve as president of marketing for the newly launched venture, home of Open Road Films and IM Global.
In his new role, Pan will be responsible for overseeing and implementing marketing strategies for all theatrical film titles distributed by Global Road across all windows in the U.S. and in China, as well as guiding all international partners on their marketing plans. He will report directly to Friedman.
Pan previously worked with Friedman at Summit Entertainment, handling the marketing for the blockbuster Twilight franchise, as well as for Now You See Me, Red and The Hurt Locker, among other titles.
“I have known Jack for many years and he has proven time and again to be a savvy marketer that not only understands the strategy and building blocks necessary to launch an effective campaign, but he possesses the ability to successfully market to established and prospective audiences,” Friedman said Wednesday in a statement. “Additionally, his skill at managing multiple campaigns in different mediums will be a great asset to the Global Road team as we continue to evolve content production and distribution, both of which require nimble, forward-thinking marketing combined with the best, time-tested practices from today.”
Added Pan, “I’m incredibly honored and excited by the opportunity to reunite with Rob in building the next version of a modern content studio that reflects all the dynamic changes happening in the world today.”
The news follows the departure of Loren Schwartz as marketing president for Open Road Films. Also in recent days, Open Road CEO Tom Ortenberg stepped down.
Prior to Summit, Pan did a stint at STXfilms, working on the campaigns for The Gift and Bad Moms.