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Of the many awards distributed during Sunday night’s Golden Globes, whose big moment triggered the most activity on social media?
The bragging rights belong to Breaking Bad. The AMC show’s win for best TV drama garnered 28,117 tweets per minute, according to Twitter. Star Bryan Cranston‘s win for best actor in a TV series drama, meanwhile, was the biggest Golden Globes moment on Facebook, based on the volume of posts, comments and likes during the show.
“The best thing about this, I think, is that it gives us — all the people up here and all the folks who worked on Breaking Bad — one more chance to thank the fans of the show, especially the early adopters, as they say in the electronics business, the folks who were watching since season 1, the grim days when we had very little viewership,” said Vince Gilligan, as he and the cast accepted the accolade for the show’s final season. He then gave up the microphone to Aaron Paul, who shouted his character’s catchphrase, “Yeah, bitch! Thank you!”
Cranston’s win was also the second-most tweeted moment of the evening, collecting 24,099 tweets per minute. “This is such a wonderful honor and such a lovely way to say goodbye to the show that meant so much to me,” the actor said in his acceptance speech. “I was always very grateful that the show resonated with American audiences, but now, through this and the Hollywood Foreign Press, everyone around the world will be able to share in Breaking Bad mirth and merriment.”
Coming in third on Twitter and second on Facebook was Jared Leto‘s win for best supporting actor in a motion picture, triggering 23,594 tweets per minute. The Dallas Buyers Club actor gave his thanks for the opportunity to return to the set after taking a break to pursue music with his band, 30 Seconds to Mars, and joked of his preparation for the transformative role. “One of the things that I did was wax my entire body, including my eyebrows. I’m just fortunate that it wasn’t a period piece, so I didn’t have to do full Brazilian — ladies, you know what I’m talking about. So do some of you men, I think.”
The third most popular moment on Facebook was Jacqueline Bisset‘s bizarre acceptance speech, including an uncensored “shit” broadcast on live TV.
Following that, 12 Years a Slave‘s win for best motion picture drama, at the end of the show, and Diane Keaton accepting the 2014 Cecil B. DeMille Award on Woody Allen‘s behalf were the fourth and fifth most popular moments on Facebook.
Among all the 2.1 million Globes-related tweets sent during the telecast’s three hours, the most mentioned star was best supporting actress in a motion picture winner, Jennifer Lawrence, followed by Leto and best TV comedy actress winner, Amy Poehler.
With respect to Facebook, the social network reported that 4.1 million people had more than 7.2 million interactions related to the Globes.
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