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H&M received a fierce backlash late Sunday night for what many people are describing as a “racist” item of children’s clothing.
Twitter users noticed that the Swedish fast-fashion giant’s U.K. site was selling a green hooded top emblazoned with the phrase “Coolest Monkey in the Jungle” and modeled by a black child.
The criticism was swift, with many accusing H&M of a jaw-dropping lack of awareness at best or casual racism at worst. As of early Monday morning, U.K. time, the hoodie was still available for sale.
By 9 a.m. local time, the listing had been altered, with the image of the child modeling the garment missing. H&M has yet to address the controversy.
Here are some of the reactions on Twitter.
— Charles M. Blow (@CharlesMBlow) January 8, 2018
— Yashar Ali(@yashar) January 8, 2018
Whose idea was it at @hm to have this little sweet black boy wear a jumper that says ‘coolest monkey in the jungle’?
I mean. What. pic.twitter.com/6AJfMdQS4L
— Stephanie Yeboah (@NerdAboutTown) January 7, 2018
More casual racism from H&M. This is nothing new when it comes to these clothing companies like Abercrombie and Tommy Hilfilger who have a long history of using their products to convey racist messages. https://t.co/6XwimxngCS
— Makkim (@Makkim77) January 8, 2018
— Derrick Rose (@WHAS11DRose) January 8, 2018
— Christina Watkins (@CWatkinsTV) January 8, 2018
@hm this is disgusting & irresponsible. You know the history of racist using the term “monkey” to demean people of African descent… and you put this on your website! “Coolest Monkey In the Jungle” #SMH pic.twitter.com/IY877D2d8R
— Karamo Brown (@KaramoBrown) January 8, 2018
I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?
A post shared by Questlove Gomez (@questlove) on
— The Weeknd (@theweeknd) January 8, 2018
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