- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Hilary Rosen, a former CEO of the Recording Industry Association of America who also has a long career in promoting the campaigns of Democratic lawmakers, knows a thing or two about marketing. So perhaps she could have predicted that a few choice words she uttered on CNN would be used to raise money for her political opponents.
On Wednesday, Rosen offered her infamous critique of Ann Romney — wife of Republican presidential hopeful Mitt Romney and mother to their five sons — as a woman who “never actually worked a day in her life,” and by Thursday the GOP had already turned her sentiments into a coffee mug and a bumper sticker.
“Moms Do Work! Vote GOP,” is the message on the mug, which sells for $15 with proceeds going to the Republican National Committee. At the top of the website selling the mug, it says: “Don’t let Barack Obama & Democrats Insult Women.”
As for the bumper sticker, it’s a gift to donors of the Romney For President campaign, and it reads: “Moms Drive The Economy.”
Both sides, of course, are fighting hard for the female vote, and the GOP believes that Rosen’s comments could help even the score a bit. An ABC News/Washington Post poll recently indicated that Obama’s lead over Romney among women voters is 57-38.
Like the new mug and bumper sticker the GOP created Thursday, the Obama campaign also has a few tchotchkes aimed at women, including a “Women For Obama Party Pack” that sells for $40 and designer items from the likes of Vera Wang, Rachel Roy and Diane von Furstenberg.
Sign up for THR news straight to your inbox every day