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Honey Badger don’t care, but the hope is that TV networks will.
On the heels of Randall and “the crazy, nastya– Honey Badger” videos’ 31 million-plus YouTube views, the viral sensation is being developed as an animation/live action comedy hybrid, titled Honey Badger U.
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The project, which soon will be pitched to broadcast and cable networks, will follow an animated Randall, who is the chief professor of life sciences at a dysfunctional university. His course will feature his trademark color-commentary on documentary footage of topics related to science and the animal kingdom while forming an unusual bond with his student, fellow professors and the University mascot, “Honey,” a “nastya–” honey badger.
Charles Bishop and Kirk Schenck, the pair behind 6-month-old Canadian production company Six Eleven Media, will serve as executive producers, along with comedian/writer Harland Williams. Christopher Gordon, the creator of Randall’s Honey Badger, Bricken Entertainment’s Bradford Bricken and Principal Entertainment’s Danny Sherman as well as Josh Kesselman also are attached as producers.
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“Six Eleven was developing a university-based animated comedy following a professor who thinks he knows more than he really does, and his students, who know even less. When Randall’s Honey Badger videos took off last year garnering tens of millions of avid followers around the world, it seemed natural to merge the two concepts,” said Schenck in a statement.
The team plans to begin pitching the project to networks later this month. If sold, Honey Badger U will continue a growing trend of TV projects conceived in the digital world, where they can develop an initial fan base. Last last year, G4 announced it would develop Epic Meal Time, adapted from the cult YouTube cooking show created by Harley Morenstein.
The sales process coincides with the publication of the book, Honey Badger Don’t Care: Randall’s Guide to Crazy, Nastya– Animals, and two new iPhone Apps. One app will house a honey badger role-playing game, narrated by Randall; the other will feature Randall’s now famous lines and other gems.
Watch a Honey Badger clip below.
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