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Discovery Communications and Hasbro said Thursday that they will rebrand kids TV network The Hub as Discovery Family Channel, effective Oct. 13.
Discovery is raising its stake in the joint venture network, which launched in Oct. 2010, to 60 percent, effectively taking control.
Under the executive management of group president Henry Schleiff, who also oversees such networks as Investigation Discovery and Destination America, Tom Cosgrove will assume the role of general manager of Discovery Family Channel and will manage all network operations and programming, the joint venture partners said.
Most recently, he led Discovery venture 3net and 3net Studios. Cosgrove served as executive vp and chief operating officer of Discovery Channel and Science Channel and held senior leadership positions at ABC Family, Fox Family, Fox Kids and TV Guide Channel prior to his time at Discovery.
Read more ‘Blossom’ Returning to TV on the Hub
The changes to The Hub come after CEO Margaret Loesch announced earlier this year she would leave.
“The network will broaden its programming focus to serve families in primetime and continue to showcase Hasbro Studios award-winning children’s content in daytime” along with library shows, the partners said.
Daytime shows will include My Little Pony, Littlest Pet Shop and Transformers Rescue Bots. Primetime programming will draw from Discovery’s content in the natural history, adventure, animals and science genres. Initial series will include Superhuman, Time Warp, Flying Wild Alaska, Africa and Extreme Engineering: Biggest Reveals.
“Henry’s proficiency in developing and growing strong brands combined with Tom’s experience on Discovery’s flagship brand and deep background in family programming make for a perfect leadership team to drive the network toward future growth,” said Zaslav.
“The next chapter of our collaboration will harness the incredible content strengths of both Discovery and Hasbro to program Discovery Family Channel with highly rated award-winning storytelling around Hasbro’s brands and Discovery’s most popular nonfiction shows that appeal to both children and families alike,” said Hasbro president and CEO Brian Goldner. “Discovery Communications has a nearly 30-year track record of building television brands that create maximum value for advertisers and distributors through their world-class raft of programming and we look forward to evolving this network together.”
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