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TORONTO – This should feed The Hunger Games global take: Imax will next month release a digitally-remastered version of Lionsgate’s blockbuster film in China on 67 of its digital screens in that fast-growing Asian market.
The teen tentpole will be released with both dubbed and sub-titled prints in China under new revenue sharing terms recently agreed as part of a WTO arrangement.
Imax’s local partners for the release include the China Film Group, in conjunction with Huaxia Film Distribution Co.
Also pitching in is Lionsgate’s promotional partner in the region, Talent International.
The Hunger Games is already approaching $650 million at the worldwide box office, and Lionsgate anticipates that figure will climb significantly higher after the tent tentpole is released in China.
“The Hunger Games launch in China underscores the franchise’s continued emergence as a truly global phenomenon, and we’re delighted to extend our successful partnership with Imax around the globe to offer moviegoers in China a unique, world-class experience,” Lionsgate Motion Picture Group co-chairs Patrick Wachsberger and Rob Friedman said in a statement.
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