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Time Warner and its divisions, including Warner Bros., HBO, Turner Broadcasting System and Time Inc., will donate $1 million to Hurricane Sandy relief efforts, the entertainment conglomerate said Friday.
Additionally, the company will match U.S. employee donations to Sandy relief efforts up to a specified amount that it didn’t disclose.
Latest estimates cited overnight put the potential economic damage from Hurricane Sandy at $50 billion, including property damage, lost business and extra living expenses. That would make it the second most damaging storm in U.S. history behind Hurricane Katrina.
Time Warner will donate $500,000 to the Mayor’s Fund to Advance New York City and another $500,000 to other organizations serving victims in the tri-state area.
The company is encouraging employees to visit and support such organizations as New York Cares, NYC Service, the Long Island Volunteer Group and the New York Food Bank, where TW staff will participate in a company-wide volunteer day in the coming weeks.
“New York City is our corporate home, the home to thousands of our employees, and the location for so many of our film and television productions,” said Time Warner chairman and CEO Jeff Bewkes. “We feel a special kinship with all those who have been affected by this devastating storm. Time Warner and its employees have always responded in selfless and generous ways to help those in need, and we hope that our contributions will help people to rebuild and recover.”
TW’s media organizations also vowed to continue to cover the recovery efforts. For example, CNN has launched a web site called “Impact Your World” that provides information about ways to support the relief efforts.
In addition to a $2 million donation, Disney’s ABC programs on Monday will launch a “Day of Giving,” with the 8 a.m. hour of Good Morning America dedicated to raising money for hurricane Sandy relief efforts. LIVE with Kelly and Michael, The View, Katie, World News with Diane Sawyer, Dancing with the Stars and Nightline, also will encourage viewers to make charitable donations.
Also, NBC has announced that Tina Fey, Kevin Bacon, James Gandolfini, Mary J. Blige, Jon Stewart and Al Roker will participate in Friday’s telethon and concert benefit, Hurricane Sandy: Coming Together.
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