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LONDON – Imagenation Abu Dhabi, the Emirati conglom, is partnering with international sales, finance and production banner Fortissimo Films in a wide-ranging exclusive sales pact.
The multi-picture, multi-year pact will see Fortissimo exclusively rep international sales rights to Imagenation Abu Dhabi’s first slate of local and Arabic language movie projects being developed, financed and produced by the company.
Imagenation Abu Dhabi chairman Mohammed Al Mubarak said the deal aims to shore up efforts to bring his company’s output to a wider international audience.
Fortissimo, an established and well-known sales stable on the global movie market scene, will be charged with working with territory distribution partners while striking deals on Imagenation Abu Dhabi’s titles.
The Emirati conglom has several titles in the pipeline and the Fortissimo deal kicks off with the Arabian supernatural thriller Djinn, directed by U.S. director Tobe Hooper, and Nawaf Al-Janahi’s coming-of-age tale Sea Shadow.
“With their extensive industry knowledge, Fortissimo will not only be an important partner in the distribution of our films internationally, but also in the development of our future film projects. They will provide us with real time data on our existing projects while also helping us to determine the type of films we will develop going forward, all with increased market awareness,” Imagenation Abu Dhabi CEO Michael Garin said.
The pact follows the recent distribution agreement with Empire International for the Middle East and North Africa region.
“Through our new partnerships with both Fortissimo and Empire, the strength of Imagenation Abu Dhabi’s content will now be matched by the strength of our distribution network,” Said Al Mubarak.
“We are witnessing the creation of a new, unique and talented source for international cinema and we are delighted to have the opportunity to work with Imagenation Abu Dhabi and the amazing slate of projects that the company is putting together. The diversity of the slate and the care and strategizing that is going into the development of each project means that these films have real potential to resonate with international festivals, journalists, distributors and audiences the world over,” Fortissimo chairman Michael J. Werner said.
Both Djinn and Sea Shadow are currently in post-production having shot in the UAE.
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