Moviegoers must wear special glasses to view 3D films. Sony wants to stop paying for these appliances, pushing the cost onto theaters.
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TORONTO – Imax Corp. has a new way to deliver digitally-remastered Hollywood movies to institutional and dome theaters.
The large format exhibitor on Monday said it secured the exclusive rights to a range of laser projection patents from Eastman Kodak Company to improve its digital cinema offering.
Toronto-based Imax said it acquired around 50 patent families to deliver digital content, including supers-sized Hollywood films, to 80 to 100 feet institutional theater screens and to dome theatres that previously screened only analog film.
Terms of the deal were not disclosed, but Imax is to return royalties to Kodak as part of the agreement.
The new laser-projection technology will be rolled out by the second half of 2013.
“Because this technology produces the deepest blacks, and the brightest 3D of any system demonstrated to date, it will truly make the movies more exciting for consumers, and that creates a strong value proposition for the studios and exhibitors as well,” Kim Snyder, president of entertainment imaging and vp of Eastman Kodak Company, said in a statement.
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