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India and China signed an audio-visual co-production treaty on Thursday that aims to bring the film industries of the two large countries together.
The agreement was signed in New Delhi by India’s Minister of Information and Broadcasting, Prakash Javadekar, and China’s Minister of State General Administration of Press, Publication, Radio, Film and Television, Cai Fuchao.
The signing ceremony took place as part of the ongoing state visit of China’s President Xi Jinping to India.
The treaty aims to bring the two countries together to “pool their creative, artistic, technical, financial and marketing resources to co-produce films. It would help Indian audio-visual products to gain greater market access,” according to an official statement.
The two countries also decided that the first meeting of the Joint Working Group on Films will meet on the sidelines of this year’s International Film Festival of India, to be held in Goa, in November. China will also be the focus country at the festival.
The Joint Working Group meeting “would involve the stakeholders from both the countries in an attempt to concretize cooperation in the film sector with specific proposals and projects.”
As reported earlier, the treaty was in the works after both countries declared 2014 as the “Year of Exchanges.”
In a meeting between the two ministers, without giving further details, the official statement said, “the strategy to promote the increased presence of Indian films in China was also discussed.” Theatrical releases of Indian films in China have been few and far between.
In July, India’s most successful film Dhoom: 3 was released in China via local distribution company HGC Entertainment. In 2011, Reliance Entertainment’s comedy hit 3 Idiots had a favorable run at the Chinese box office, collecting nearly $ 3 million.
India has signed co-production treaties with numerous countries, including, most recently, Canada, along with France, Germany, Brazil, the U.K., Italy, New Zealand, Poland and Spain.
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