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Influencers Amanda Cerny and Sommer Ray are taking the plunge into podcasting.
The friends plan to launch dating advice show OHoney in June in collaboration with media company Studio71. The company announced OHoney on Tuesday afternoon during its NewFronts pitch to advertisers.
Each episode of the show will feature Cerny and Ray taking calls from listeners and offering up their best advice for surviving relationships. They will be joined by guests including business coach Ed Mylett, Vanderpump Rules star Lala Kent, horror film director Eli Roth, Bollywood actress Jacqueline Fernandez and Pretty Little Liars actor Keegan Allen.
OHoney will debut in June. Studio71 will distribute the show across podcast platforms from Apple, Spotify and Google. A video version will be available on YouTube.
Cerny first began posting comedic YouTube videos in 2016. The influencer now has 2.7 million subscribers on the platform and 25 million followers on Instagram. Ray, who has 21 million Instagram followers, is a fitness entrepreneur.
OHoney will join Studio71’s growing slate of podcasts. The company currently offers nearly 20 shows that span the sports, horror and pop culture genres. It is also one of an increasing number of influencer podcasts, including shows hosted by Emma Chamberlain and Rhett & Link.
During its hourlong presentation in New York on Tuesday, Studio71 laid out its pitch to advertisers, trotting out the team behind gaming brand Smosh and comedian Lilly Singh to showcase their work on YouTube and other digital platforms. Smosh recently joined the Studio71 network after the dissolution of owner its Defy Media and its sale to Mythical Entertainment, which is a Studio71 partner. Singh, meanwhile, touted her upcoming late night show for NBC. “I’m still very dedicated and loyal to the community I’ve built on YouTube,” she added.
Studio71 is a division of Red Arrow Studios, which is owned by ProSiebenSat.1.
April 30, 11:26 a.m. Updated with additional information from the presentation.
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