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Fame and Philanthropy is the name of one of two ambitious new charity events planned around this year’s Academy Awards. It will take place on Oscar night and will feature an address by Avatar director James Cameron and appearances by Charlize Theron and other celebrities.
The other major Oscar week event is Unite 4 Humanity 2014, which will feature an appearance by former president Bill Clinton. It is being held Feb. 27 on the Sony Pictures Entertainment lot (Sony is renting out its facility but is not otherwise involved).
These new events join a number of other galas, dinners and parties revolving around the Oscars, including the Elton John AIDS Foundation viewing party, which also raise funds for worthy causes.
Fame and Philanthropy will take place on an estate in Beverly Hills on March 2, with a black-tie viewing party and dinner for 500. After the show ends, there will be an address by Cameron on his philosophy of activism for worthy causes.
Following Cameron’s speech, another 1,000 people, including celebrities, are expected to arrive for an after-party that will include musical performances, a DJ set by Australian duo the Stafford Brothers, and a live auction.
Ryan Long, the 35-year-old executive producer of the event tells The Hollywood Reporter that he expects the Oscar night gala to raise about $1 million for charity. Tickets range from $100,000 for a VIP table package to $1,750 for an after party ticket.
Long, a Los Angeles-based charity fundraiser who says he was previously involved in the Trust For Public Lands Hollywood Sign Project, wanted to spearhead events around the Academy Awards to help charities that would otherwise not have the resources to tap into Hollywood to raise money.
The money raised will go to non-profits including L.A.-based CITY (Community Inspiring Today’s Youth), which teaches children how to cultivate their interests and become entrepreneurs, and Charlize Theron’s Africa Outreach Project.
Meanwhile, Unite 4 Humanity will feature former President Clinton and a long list of other celebrities. The program will include the presentation of about a dozen awards recognizing an outstanding peace ambassador, media visionary, most inspiring uplifting TV show and movie, and an honorary award for a young Hollywood star who, according to the announcement, “has used their voice, presence and efforts to illuminate a philanthropic cause.”
Long is not producing the Feb. 27 event but played a role in organizing it. The executive producer is Anthony Melikhov.
“The event will focus on the power of unity in evoking positive change and will inspire the audience to act upon opportunities to do good so that together we can make a difference for all humanity,” according to an announcement.
Tickets for Unite 4 Humanity range in price from $500,000 for a benefactor patron package to $500 for a single ticket. There will also be a VIP pre-party with Clinton and an after-party with musical entertainment by Will.i.am and others.
Long said 17 charities will benefit from Unite 4 Humanity including the Clinton Foundation, UNICEF, Eva Longoria Foundation, ASPCA, Points of Light and Peace Earth Foundation.
Information on both events is available by calling 855-800-2442. The web site is FameAndPhilanthrophy.com.
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