Jane the Virgin actor Justin Baldoni is set to co-host the inaugural WeWork Creator Awards Global Finals, The Hollywood Reporter can reveal exclusively.
At the event, set for Wednesday Jan. 17 at the Theater at Madison Square Garden in New York, eight entrepreneurs from around the world will be competing for a $1 million grand prize.
Baldoni will be co-hosting alongside former supermodel Adi Neumann, with Macklemore and Soren Bryce set to perform.
In addition to his role on Jane the Virgin, Baldoni is the co-founder of Wayfarer Entertainment and creator and executive producer of the talk show Man Enough.
“I’m so excited to be co-hosting the first WeWork Creator Awards Global Finals. At Wayfarer Entertainment, we are focused on disruptive inspiration, so I’m especially honored to support other entrepreneurs who are sparking change and trying to make a difference in the world,” Baldoni said. “I know firsthand that when you’re starting something from scratch, it can be really lonely, and the environment that WeWork fosters breeds creativity and community, which are two essential pieces to make this world a better place.”
The Creator Awards Global Finals will be judged by WeWork co-founder Adam Neumann, entrepreneur Tim Ferriss, Miracle Mop inventor Joy Mangano, Microsoft GM of business development Tamara Steffens and Carol’s Daughter president and founder Lisa Price.
The global finalists competing are the following seven entrepreneurs: Naveed R. Parvez (Andiamo), Becca Keaty (Bunker Labs), Elizabeth Lindsey (Byte Back), Sebastian Junemann (Cadus), Manal Kahi (Eat Offbeat), Or Retzkin (EyeControl) and Samantha Snabes (re:3D). Six semi-finalists will compete for the “audience save” final spot on stage: Robert Logue (Quaker City Coffee), Grace Hsia (Warmilu), J. Kevin White (Global Vision 20/20), Sam Teicher (Coral Vita), Mursal Hedayat (Chatterbox) and Sangita Patel and LeVar Burton (LeVar Burton Kids).
The Creator Awards Global Finals is the latest step in WeWork’s initiative to commit funding and brand visibility to entrepreneurs and innovators across all industries and stages of growth. WeWork has hosted seven regional Creator Awards in D.C., Detroit, Austin, London, Berlin, Tel Aviv and New York.