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Black-ish star Jenifer Lewis is wearing athleisure on the red carpet — not for comfort, but to make a political statement.
Lewis chose not to wear a designer gown to the Emmys, opting instead to don Nike in support of its latest campaign featuring former San Francisco 49ers quarterback Colin Kaepernick. Nike unveiled the first ad from the campaign — which superimposes the text “Believe in something. Even if it means sacrificing everything. #JustDoIt” over Kaepernick’s face — on Sept. 3, followed by a video to inspire “crazy” dreamers.
By choosing to sport the athletic brand, Lewis is making a statement in support of the Black Lives Matter movement. Kaepernick was the first NFL player to kneel during the national anthem in protest of law enforcement’s treatment of African-Americans. Lewis wore a red sweatshirt with a bedazzled Nike logo as she walked the carpet with Deon Cole (Black-ish).
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Though both Kaepernick and Nike’s campaign are controversial, the NFL said they support the ad, with a rep saying, “The National Football League believes in dialogue, understanding and unity.”
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