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As the new face of New York & Co.’s Soho Jeans line, Jennifer Hudson fully embraces the empire state of mind. In the new campaign, the multihyphenate engages in typical activities, like traipsing across a film set in teetering heels (latte in hand), posing backstage at a photo studio in cool boho flares, and lounging gracefully by a piano in a crochet duster cardigan and destroyed cropped denim.
The Chicago native tells WWD, “What I love most about New York is the diversity. It’s a haven for individuality, and I have always found that to be inspiring. That sort of energy affects me all ways, but especially when it comes to style.”
Read more Alicia Keys Is on Fire in Levi’s Denim Campaign
The 33-year-old has signed on for multiple seasons as the face of the brand’s Soho denim, with chief marketing officer Cheryl Callan noting that Hudson’s authenticity made her the “perfect fit” for the brand’s expanded advertising push. New York & Co. also has a collection in collaboration with Eva Mendes, whose contract was just extended to 2019.
The downtown-inspired denim collection, which retails under $70, will be available in stores beginning July 22.
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