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Jimmy Fallon, host of The Tonight Show and all around hilarious human, has created the apparel line that sports fans everywhere never knew they needed.
In collaboration with G-III Apparel Corp., the company that backs Calvin Klein and Tommy Hilfiger, Fallon is launching Hands High, a collection of sports apparel including t-shirts and fleeces that feature team logos placed in a rather unusual location: The armpit.
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Logos from the NFL, NBA, NHL, MLB and even colleges will appear not just on the front of the apparel, but also on the side, the armpit and the under cap of the sleeves, so that they are flashed when fans lift their arms to cheer.
“When people put their hands up for high-five, that’s the best place in the world to put a logo,” said G-III CEO Morris Goldfarb in an interview with WWD. “As Jimmy says, that’s beachfront.”
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The collection, which ranges from $35 for t-shirts to $80 for fleeces, will be available this month at select retailers including Dick’s Sporting Goods and online at Fanatics, as well as at sports stadiums. Kids’ and women’s collections are in the works for a launch as early as next spring
“Hands High will fire up crowds to cheer with their hands in the air and bring the thrill of the game to a whole new level of fun,” said Fallon, who will take advantage of his massive social media following and The Tonight Show to promote the line.
We’ll high-five to that.
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