John Oliver’s New Tobacco Campaign: Meet Jeff the Diseased Lung

John Oliver added Big Tobacco to his list of researched takedowns on Last Week Tonight. The late-night host dedicated 18 minutes to outlining everything that is wrong with the tobacco industry, with the help of tragic horrors like the chain-smoking baby.

Oliver showed tobacco commercials and a clip of an executive defending the effects of pregnant women smoking by saying some women would prefer having smaller babies. He also discussed how the tobacco industry initiates legal battles with countries like Uruguay and Togo. Always ready with a solution, Oliver offered up a new spokesperson for tobacco companies to use: Jeff the Diseased Lung. In fact, he’s already started the campaign in both Uruguay and Togo.