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JW Anderson is joining forces with Uniqlo.
The Japanese fast fashion retailer announced Wednesday that it has partnered with the buzzy designer Jonathan Anderson on a British heritage-inspired collaboration that will offer styles for men and women, available this fall.
“Collaborations are incredibly important in design. When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering; it’s a difficult job, and I think Uniqlo do it very well,” Anderson, who also designs for Spanish luxury label Loewe, said in a statement. “Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.”
The designer, who’s based in London, follows in the footsteps of former Uniqlo collaborators Carine Roitfeld, Christophe Lemaire and Jil Sander.
“The British Isles constitute a treasure house of such apparel, with duffle coats and fisherman’s sweaters being just two examples. In partnering with JW Anderson, one of Britain’s most innovative and creative brands, we will tap into traditions while pursuing progress in designs and fabrics, to craft styles that are enduringly appealing,” said Yuki Katsuta, senior vp fast retailing and head of research and design at UNIQLO.
Anderson established the JW Anderson brand in 2008 and has been honored with a number of awards for his innovative designs, including both Menswear and Womenswear Designer of the Year at the 2015 British Fashion Awards, the first time any brand has won both categories. His famous fans include ASAP Rocky, who collaborated with the designer last year, Selena Gomez, Alexa Chung and Kate Bosworth. The designer is also the creative director of Loewe.
Next up, Anderson will make his Italian debut at Pitti Uomo, an international menswear trade event, and show his men’s spring 2018 collection in Florence on June 14.
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