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“The inspiration behind FL2 is really the same as our female products — affordable, high-quality activewear that is functional enough for working out and other physical activities, and stylish enough to wear throughout the day,” explains Hudson, a co-founder and spokeswoman for the brand. “Almost immediately after we launched Fabletics, people started asking when we would create a line for men.”
As for finding the perfect spokesperson for FL2, Hudson kept it in the family. The actress brought in older brother Oliver Hudson (seen playing record label exec Jeff Fordham on Nashville, and starring in Fox’s Scream Queens this fall) as the face of FL2.
“Oliver is a perfect example of a modern guy — he’s a working dad with a busy life and FL2 gives him comfortable, good-looking gear that suits his active lifestyle,” shares Kate. According to Oliver, the busy dad says that comfort is key for getting him through his hectic day. “I’m the guy who’s doing the school runs and trying to squeeze in workouts in between the kids’ stuff and work. I used to show up in basketball shorts that were literally from 1985 and some ratty t-shirt, but now with FL2, I look put together,” says Oliver.
The FL2 collection is now available at fabletics.com, with prices starting at $24.95.
Check out a few of Oliver’s favorite pieces from the new line below.
“This is a great tee, it’s made of soft cotton with a little bit of Spandex so the shirt doesn’t get all baggy. I love it because it’s something I can wear to school and then go do a workout in.” The Lawrence Tee, $39.95
“This is another favorite because it’s something I can work out in or run errands in, and I still look good. It comes in a few different colors and a cool camo print, so whether you’re a guy who likes basic colors or wants something a little more stylish, we have something for you.” The Marina Short, $64.95
“Since I love to golf, one of my favorite outfits from the line is the Cheviot zip polo and Powell cargo short that we have coming out in August. I’ve already worn them to a tournament I played in last month.”
“If I really need to look more pulled together, the Magnolia Henley tee and the Forster pants can get me from school to a meeting, back to school, and then to dinner. The best part about the pants is the pockets – tons of pockets!” The Magnolia Henley Tee, $44.95, and Forster Pants, $79.95
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