In case you were unaware of this crucial fact, Kim Kardashian hails from Calabasas, Calif. And she’s not about to let you forget it.
Kardashian has been teasing the new children’s collection she has designed in collaboration with her rapper/fashion-designer hubby, Kanye West, and, from what we’ve seen, it’s heavily inspired by the affluent, Los Angeles-adjacent town.
Like West’s Yeezy Season 5 collection, the children’s line — called The Kids Supply — features a map of the neighborhood embroidered onto at least one silk bomber jacket. Given the married couple’s personal aesthetic, we wouldn’t be surprised to find “Calabasas” stamped onto pint-sized tracksuits and slashed denim, too.
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The line drops Friday at noon PT on TheKidsSupply.com, a website designed with the same type font as West’s Yeezy e-commerce website. TheKidsSupply.com is currently password-protected.
Our kids line https://t.co/BlGB6KQnnV drops tomorrow at 12 noon PST.
— Kim Kardashian West (@KimKardashian) May 4, 2017
In her most recent tweets about the “sick” drop, Kardashian suggests that she and West have “made almost all of our kids’ clothes” — except those toddler Balmain jackets, of course.
For the past few years Kanye and I have made almost all of our kids clothes and we have collaborated on a new kids line !
— Kim Kardashian West (@KimKardashian) May 4, 2017
TheKidsSupply has been what we’ve been working on for a long time. I’m so excited about this!
— Kim Kardashian West (@KimKardashian) May 4, 2017
All of my friends would ask where we get our kids clothes so now they will be available! Tomorrow’s drop is so sick! Just a hint…Calabasas
— Kim Kardashian West (@KimKardashian) May 4, 2017
Based on our first glimpses of the collection, the line appears to be far more fashion-forward and urban than the preppy Kardashian Kids clothing collection, which Kourtney, Khloe and Kim launched in 2014 and currently retails at Lord & Taylor, Nordstrom and Babies R Us.
Only the best to wear with your baby Yeezy Boosts, right?
