Once the weeklies began to figure out that A-list — or even C-list — celeb bride covers go flying off the newsstands, bidding wars ensued, making stars more money than some endorsement deals.
The new issue of The Hollywood Reporter can reveal that Kim Kardashian, newly engaged to New Jersey Nets forward Kris Humphries, sold exclusive pics of her engagement party (with accompanying confirmation) to People for a cool $300,000. GALLERY: See Kardashian Inc. in pictures
According to an insider, the issue underperformed on newsstands, selling below its average. A People spokesperson and a rep for Kardashian had no comment.
The $300,000 payday is par for the course for the Kardashian family, which earned $65 million last year, as detailed in a Hollywood Reporter cover story.
News of Kourtney’s 2009 pregnancy was sold in a package deal for $300,000 to Life & Style magazine. That included multiple stories: the pregnancy announcement, sex of the baby, birth announcement, first baby photos and body-after-baby reveal. (Life & Style declined comment to THR in February.)
When it came to Khloe’s marriage to Los Angeles Lakers forward Odom, she did even better. OK! Magazine received the official photos and announcement for just shy of $300,000.
Kris also had everything from the Lehr & Black custom invitations to Khloe’s 9-carat engagement ring “donated” for the lavish affair; sources say she promised vendors massive product promotion that would come from the media circus surrounding the wedding. In the event that an item wasn’t gifted, E!, it is believed, picked up the tab (E! declined comment).
But Kardashian — who can make as much as $25,000 by simply mentioning a brand in a Tweet — may soon ditch the last name that’s become her calling card, according to reports.
TMZ.com says that she’ll change her name to Kim Humphries.
Her mom, Kris Jenner, who is behind the Kardashian family deals, told Popeater.com that she thinks her daughter is making a mistake.
“I don’t think she should take his name and be Kim Humphries … She needs to be Kim Kardashian because she’s worked so hard to get where she is,” she said.