Kiss Opens Third ‘Rock & Brews’ Restaurant; Plans for 100 More

Paul Stanley and Gene Simmons, co-founders of Kiss, have an ambitious worldwide restaurant strategy for their co-owned franchise, Rock & Brews. The dynamic rock titans recently opened their third restaurant and second Los Angeles-area location in a year, furthering their plans to open an impressive 100 more in five years.

Stanley is excited about the rapid expansion of the Rock & Brews brand.

“We are spreading our tentacles,” Stanley said. “It’s a family-friendly place where you don’t have to compromise your palate. Most of the time when you bring your kids to a restaurant, you are eating cardboard pizza or dried-out macaroni and cheese. This is really your place where you can hang out, choose from one of our 80 craft beers, hear quality rock music and have a great night with your friends. ”

PHOTOS: 22 Celebrity-Owned Restaurants: The Hits and Misses

Rock & Brews PCH joins the brand’s growing roster that includes its flagship location in El Segundo, Calif., which opened in April 2012, and the first international location in Los Cabos, Mexico, which debuted in March. Locations opening in the next 12 months include: Rock & Brews LAX (California) opening in the summer (in the Delta Airlines Terminal); Rock & Brews Maui; Rock & Brews Agoura (California), which will open in the fall; and Rock & Brews Kansas City (Missouri), which is slated to open early next year. 

During the Torrance restaurant’s opening, held Thursday, Stanley and Simmons hosted and personally served more than 100 returning military veterans and Wounded Warriors at a luncheon honoring them. The event kicked off with a Military Color Guard ceremony and national anthem. Later that night, the two hosted an opening gala, with all proceeds benefiting the Torrance Education Foundation. A $25,000 check was presented to TEF President Tom Brewer. Kiss played a three-song set, performing “Hotter Than Hell,” “Rock and Roll All Nite” and “Lick It Up.”

Simmons described the restaurant as “on fire.”

PHOTOS: Scores That Rock: 10 Musicians Who Crossed Over to Movies

“People love bringing their families all day long and through dinner and enjoy the rockin’ social scene later in the evening.”

Stanley noted that Kiss’ Europe tour starts up in Stockholm in a few weeks. “We have a brand-new stage show that will be bigger and spectacular.”

When asked whether touring all these years ever got too grueling, Stanley quipped: “If it ever got old, I would quit.”

Twitter: @THRMusic