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With the next NBA season widely considered to be his last, Kobe Bryant has quietly signed with WME, The Hollywood Reporter has exclusively learned.
Although his marketing contracts will continue to be handled by his Landmark Sports agent Rob Pelinka, WME will represent the 14-time All-Star in film, TV, books and digital, similar to what it does for its other superstar athlete clients, including LeBron James, whose burgeoning Hollywood portfolio includes executive producing the Starz comedy Survivor’s Remorse, developing the Esquire docuseries Winner’s Circle and an untitled NBC game show, as well as playing himself in Amy Schumer’s Trainwreck.
For his part, Bryant recently executive produced his first project, the documentary Kobe Bryant’s Muse, which aired on Showtime on Feb. 28.
The experience exposed Bryant to the possibility of a second act behind the camera. Next year he completes his two-season, $48.5 million playing contract with the Los Angeles Lakers, where he’ll have spent his entire 20-year NBA career. “There are so many other stories to be told,” he told THR’s Marisa Guthrie in February, mentioning former Lakers coach Phil Jackson and Apple designer Jonathan Ive as potential subjects to profile.
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