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Kourtney Kardashian may be late to the party, but she’s finally arrived.
The 36-year-old launched a subscription-based app and website on Monday, joining Kardashian/Jenner sisters Kim, Khloe, Kendall and Kylie, who each launched their own individualized platforms on Sept. 14. No official reason was given for the delay for Kourtney’s app — branded with her nickname, Kourt — not that one was really needed for anyone who keeps up with celebrity news.
The eldest sibling has been focused on her family, raising three young children — Mason, Penelope and Reign — following a split from longtime partner Scott Disick over the summer. Disick later checked into rehab for substance-abuse issues, which have been well-documented on several seasons of Keeping Up With the Kardashians.
Fans of Kourtney won’t need a reason to check out her app and site though, both of which are free to access and come with free content, as well as subscription-based content with a price tag of $2.99 per month. Check the App Store and Google Play to get the app or, for her site, click here.
The business model behind the family’s subscription-based offerings — developed in partnership with Lloyd Braun’s Whalerock Industries and overseen by executive editor Jen Garcia Allen — is that fans get access to curated content specific to each sister. For Kim, that means a lot of fashion and makeup, while Kylie offers much of the same, plus music. Khloe delivers exercise and organizational tips, and Kendall’s site features the model’s busy life on the go and a current feature about the ins and outs of social media. (Kim even announced the birth of her son, Saint West, on her app and site over the weekend.)
What about Kourtney? Think mom stuff, interior design, recipes, influencer Q&As and all-around healthy living tips. “Kourtney has an incredible perspective on decor, style, beauty, healthy living and motherhood. She has been hard at work translating that perspective into original and curated content for her app,” said Garcia Allen.
While it’s unclear just how successful the branded platforms have been, when the first round launched in September, the apps quickly rocketed to the top of the charts and snagged a million subscribers in the first week.
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