NEW DELHI — In a first of its kind deal in India, a major Bollywood franchise will extend its reach via specially created animated TV versions. Cartoon Network, leading Indian animation house Toonz and Bollywood banner Film Kraft have come to an agreement to produce four animated movies based on the hit superhero franchise Krrish, directed by veteran Bollywood actor and filmmaker Rakesh Roshan.
The franchise began with the 2003 release Koi … Mil Gaya (I Found Someone) starring Roshan’s son Hrithik Roshan, who will return later this year in Krrish 3. The third installment of the Film Kraft franchise also stars actresses Priyanka Chopra and Kangna Ranaut, along with actor Vivek Oberoi.
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”The Krrish franchise has been very well received by kids across the country, and we are certain that they will be enthralled and excited to watch this adaptation of their superhero on Cartoon Network,” said Turner International India Managing Director for South Asia Siddharth Jain.
“The animated Krrish franchise are fun films that are guaranteed to be a visual treat with mass appeal. We are thrilled about partnering with the legendary Rakesh Roshan and Cartoon Network,” added Toonz Animation India Chief Executive P. Jayakumar.
“Since Krrish 3 will be ready for release by November (timed with the Diwali festival), I wanted to revive the memory of Krrish with children and the newer generation who may not have seen Koi … Mil Gaya or Krrish. I am happy to have collaborated with Turner and Toonz Animation,” said Roshan.
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The animated versions will begin with the childhood adventures of Krishna, who discovers that he can help people and save the world with the special powers bestowed upon him. Under the agreement, a series of four movies will be created in the next 24 months, the first of which, Kid Krrish, will air on Cartoon Network on July 14.
Launched in 1995, Cartoon Network India has over 33 million viewers across the country.
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