Kylie Cosmetics is coming to a Topshop near you.
WWD reports that Kylie Jenner and the British retailer have struck a partnership to sell Kylie Cosmetics in seven high-performing U.S. Topshop stores during five-week holiday pop-ups, marking the first time the makeup mogul’s coveted (and highly knocked-off) lip kits, shadow palettes and highlighters will be available at a third-party brick-and-mortar retail store. On Nov. 20, the brand will be shoppable at stores in Los Angeles, Atlanta, Houston, Las Vegas, Miami, Chicago and New York.
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As part of the collaboration, Topshop will also sell 8 exclusive lip kit shades (sold in 2 packages, featuring 4 shades each). Topshop.com will not sell Kylie Cosmetics. Previously, Jenner’s makeup line was only available direct-to-consumer on Jenner’s website and at Kylie Cosmetics-operated pop-ups in New York and L.A.
Jenner had also previously stated that a flagship store was a long-term goal, however she has never revealed concrete plans for such a permanent brick-and-mortar shop.
Earlier this summer, it was reported that Kylie Cosmetics is on track to becoming a billion dollar brand by 2022. Not too shabby for a 20-year-old’s first business venture.
My holiday pop-ups will open at 7 Topshop locations across the country, LA, NYC, Miami, Chicago, Houston, Las Vegas & Atlanta this November!
— Kylie Jenner (@KylieJenner) November 2, 2017
