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LeBron James has signed with WME on all entertainment and acting projects, sources tell The Hollywood Reporter. The Miami Heat superstar will be represented by a five-member team at WME.
James left CAA in 2012 for a newly formed agency topped by his childhood friend and former CAA agent Rich Paul. James has multiple CAA-packaged entertainment projects in the works. There’s the six-episode Starz series Survivor‘s Remorse, which is penned by actor-writer Mike O’Malley and begins production this spring in Atlanta. And the big-screen feature Ballers with Kevin Hart for Universal Pictures and Imagine Entertainment. Hart (who is a diminutive 5-foot-3) is writing the screenplay for the comedy in which he’ll star as James’ (who is 6-foot-8) brother, who has something of an inferiority complex when it comes to on-the-court skills.
Paul went on to form Klutch Sports Group, which will continue to represent James for on-court basketball deals, while Fenway Sports Group and LRMR will continue to handle James’ off-court marketing. But signing with a Hollywood agency signals James’ seriousness about expanding his brand into scripted content.
The WME deal was negotiated by Maverick Carter, James’ longtime business manager, and lawyer Matt Johnson.
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