"I have those conversations with my boys," James says, in reference to the recent police shootings of African-Americans in Cleveland. "They have tons of play guns. None of them look real. We have Nerf guns that are lime green and purple and yellow. But I don’t even let them take them out of the house."
Martin Schoeller
NBA star LeBron James and his company SpringHill Entertainment have signed a deal with Warner Bros. Entertainment spanning all areas of content creation. The deal will see James’ creative footprint touch all areas of the studio, with plans for projects in television, film and original digital content.
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” said Kevin Tsujihara, Chairman and CEO, Warner Bros. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.”
James has expanded his role in the entertainment business far beyond just being a star player on the Cleveland Cavaliers. James (who can be seen in theaters in Judd Apatow‘s hit comedy Trainwreck) and business partner Maverick Carter created the entertainment and content company SpringHill Entertainment which develops creative content across a wide variety of platforms including digital, documentary and feature films, and scripted and unscripted TV.
SpringHill’s project portfolio includes Disney XD’s inspirational series Becoming, the Starz‘ breakout scripted comedy Survivor’s Remorse, Uninterrupted, the multimedia platform for unfiltered athlete content hosted on Turner digital platform Bleacher Report, and an upcoming primetime game show for NBC.
“Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to Uninterrupted and Survivor’s Remorse, it’s always about connecting with people of all ages and providing unique content they can all enjoy,” said James. “And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”
