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After smashing a number of box office marks upon debut, Warcraft’s online streaming rights for the China market have sold for a record sum for a foreign title, THR has confirmed.
China’s PPTV has secured the exclusive rights to Legendary Entertainment’s long in the works adaptation of the video game phenomenon. Legendary confirmed the fee was a record but declined to reveal figures. Other sources have suggested the deal was in the area of $20 million. Variety first reported the news.
Despite its tepid U.S. box office and mixed reviews, Warcraft has taken on event movie status in China where it opened with a record shattering $156 million in just five days.
Warcraft has also made an impression in other foreign markets such as Germany and Russia and its global total stood at $286.1 million through Sunday. Costing $160 million to make, Warcraft needs to earn $450 million or more to break even.
, then people from all over the world who study film will learn Chinese instead of us learning English,” the action star said during the Shanghai Film Festival. “]