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Lena Dunham and her Girls co-showrunner and production partner Jenni Konner announced Tuesday that they’re launching a weekly email newsletter for smart young women called Lenny.
Lenny, which you can sign up for now but will start arriving in inboxes in September, will feature a mix of personal essays and articles about politics, fashion and entertainment, all from a contemporary feminist perspective.
The newsletter will be headed up by former Jezebel and Slate editor Jessica Grose, with additional contributions from associate editor Laia Garcia and editor-at-large Doreen St. Felix.
In addition to staff contributions, Lenny will feature writing from Dunham’s celebrity friends and its audience, according to BuzzFeed, which notes that Dunham and Konner are financing the newsletter together to start.
Grose envisions Lenny as “Rookie‘s big sister,” she told BuzzFeed, or “Goop meets Grantland.”
“We love Goop,” Dunham told BuzzFeed. “Jenni and I have always been obsessed with Goop. We feel strongly that even if some of it is aspirational, it’s aspirations like ‘I want to know how to take care of my body and souffle something.’ ”
And like Gwyneth Paltrow‘s newsletter, Lenny will eventually be both a website and a newsletter, but there won’t be a comments section on the website, BuzzFeed says.
Dunham and Konner say on the Lenny sign-up page that in their newsletter, “there’s no such thing as too much information.”
The Girls star has also been teasing the project on Instagram, captioning a photo last week of Garcia and St. Felix with “working on something secret after hours” and one from yesterday of Konner with a note about “a surprise coming tomorrow.”
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