Liberty Global Buys Stake in ‘You, Me and the Apocalypse’ Co-Producer

John Malone‘s Liberty Global has acquired a stake worth $10.7 million (£7 million) in Bigballs Media, the London-based company behind soccer-themed YouTube channel Copa90.

In addition to the channel, which offers soccer features and commentary and targets 16-24 year olds, the company is also behind Sky 1 and NBC dramedy You, Me and the Apocalypse, which stars Rob Lowe, Jenna Fischer (The Office), Megan Mullally (Will and Grace) and Mathew Baynton (The Wrong Mans). The show is a co-production with Working Title TV.

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The deal was reported by the Financial Times, with Bigballs‘ Tom Thirlwall later tweeting about it. The report said that Liberty Global and venture capital fund e.ventures together acquired a 14 percent stake in the firm.

Liberty Global has been investing in content assets, buying and raising a stake in ITV and buying U.K. production firm All3Media with Discovery Communications.

Founded in 2006, Bigballs on its web site calls itself “a company forged through a passion for filmmaking and storytelling in the digital age.” It adds: “We were an early pioneer of ‘digital-first’ original programming, creating the world’s most progressive and successful social entertainment, including BAFTA-nominated Kate Modern on Bebo (the world’s first drama for a social network), BAFTA-nominated real-time festival drama Who Killed Summer? and Cannes Gold Lion-winning social [soccer] game I Am Playr.”