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Lionsgate has set up an office in Mumbai while announcing the appointment of Rohit Jain as MD for India.
The move builds on the company’s growing plans in the country, which included a 2015 Bollywood remake of the Tom Hardy-starrer Warrior, titled Brothers, with top actor Akshay Kumar in the lead role.
“If you can imagine Warrior with an erotic, booze-soaked dance number and double the love scenes, then you’ll be able to wrap your head around the Indian version of the film,” said THR in its review, which also praised Brothers for adding local tweaks to the original.
As announced last year, a remake of the Bruce Willis-starrer Red is also in the works as a co-production with Bollywood star Anil Kapoor (Slumdog Millionaire).
Lionsgate said it will “work closely with the studio’s theatrical distribution partners to maximize box office for Lionsgate films, and it will partner with local production companies to develop intellectual property for theatrical release as well as distribution across other media platforms.”
Lionsgate India will also “explore investment opportunities throughout the Indian media market.”
Jain was earlier deputy CEO of Indian direct-to-home company Videocon d2h for seven years in which time he oversaw the company’s listing on the New York Stock Exchange. This was followed by d2h merging with rival Dish TV, owned by Indian broadcasting giant Zee TV.
“We’ve been focused on the enormous opportunity created by the Indian marketplace for years, and Rohit checks off all the boxes as the right executive to lead our business there,” said Lionsgate CEO Jon Feltheimer.
“India is the next logical frontier for Lionsgate’s multiplatform content creation, marketing expertise and digital initiatives, and I’m incredibly excited at the opportunities that lie ahead,” added Jain.
As part of the announcement, Rohit Tiwari of Morris Street Advisors, who had previously served as Lionsgate’s local sales agent in India, has transitioned to a consulting relationship with Lionsgate India.
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