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Lisa Gersh has found a new home at goop, Gwyneth Paltrow‘s lifestyle and e-commerce company.
The former executive of Martha Stewart Living Omnimedia and NBCUniversal will head the expansion of the digital brand, founded in 2008. As CEO, she will oversee exclusive fashion collaborations with top designers, including Stella McCartney and Diane Von Furstenburg, and eventually will introduce goop’s own label. More pop-up stores and live events are also in the works.
“Lisa is a visionary leader with unparalleled creativity and savvy,” said Paltrow in a statement. “She’s the perfect person to build on the momentum we have already created at goop and to diversify our opportunities to bring goop’s positive energy directly to consumers in what they read, what they try, what they buy and how they live.”
“Gwyneth Paltrow and her team took an inspired idea and turned it into a multiplatform lifestyle brand with a large and devoted audience,” added Gersh. “As a fan since its launch, I’ve admired the inimitable voice and style Gwyneth has infused into goop and the business she’s built. It’s rare to work with such an inspired founder and a digitally native company, a brand that thinks digitally from an organic point of view and successfully fuses content and revenue-generating retail. Building on goop’s unique success, we’ll continue to invest in the company, expand globally and launch new product lines and partnerships. The future of commerce is all tied to best-in-class, trusted, distinctive, curated content.
“I also like businesses with multiple revenue streams; advertising, designer collaborations and direct-to-consumer retail all provide strong monetization opportunities for goop. I’m incredibly excited to work with Gwyneth and the goop team to play a role in this next stage.”
Gersh’s CEO role was last held by Sebastian Bishop, who left goop in April.
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