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LONDON — Norwegian broadcaster NRK’s Slow TV, which most recently aired a record breaking 134 hour non-stop transmission following a ship’s journey along the Norwegian coast minute by minute, has found a U.S. remake home in LMNO Productions.
U.K. distributor DRG inked the deal memo with LMNO for the Slow TV format which aired in Norway in 2011.
LMNO Productions, the banner known for I Get that a Lot and The Little Couple, has picked up the rights to remake a U.S. version and is expected to put its own spin on the format to “take it to the cultural heartbeat of the U.S. nation.”
LMNO Productions svp of development Lori Rothschild Ansaldi said: “In a world where everything moves so fast, it was refreshing to find something so captivating that you did not want to look away from it. LMNO is constantly looking for very loud, distinctive formats and characters and we believe we have found just that with the Slow TV concept.”
NRK head of format development Ole Hedemann said: “First we saw a seven-hour train ride, then a five-day live cruise, 18 hours of live salmon fishing and after that 12 hours of live wood burning. Now, this autumn we are about to show live knitting. Slow TV is a brave idea. The concept behind it is unique and hypnotic, and it has a way of mesmerizing viewers. After its massive success in Norway, we are really excited to see LMNO Productions remake a U..S version.”
Andrea Jackson, managing director of acquisitions & formats at DRG who brokered the deal described Slow TV as “a thoroughly audacious TV format; it goes against the grain.”
NRK has also renewed its first look agreement with DRG initially signed in March 2011 for the distribution of non-scripted formats.
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