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As Lollapalooza kicked off its 20th anniversary edition Friday in Chicago, organizers announced international expansion plans. The concert will take place in Brazil for the very first time next year on April 7 and 8 at Sao Paulo’s Jockey Club. It will also make a return trip to Santiago, Chile on March 31 and April 1.
Festival founder Perry Farrell said in a statement, “The Brazilians have a very rich history of celebration. If we (Lolla) can rub together with them, there’s no telling what heights that party will reach.”
Three-day tickets for the event go for as much as $215, and a record 90,000 people are expected to attend. The festival site has been expanded by 35 acres to accommodate the bigger crowd.
William Morris Endeavor and C3 Presents produce the event in the U.S.; Lotus Producciones is its Chilean partner and GEO Eventos is its Brazilian partner.
WME’s Marc Geiger, a festival co-founder, told the Los Angeles Times that Lollapalooza is eyeing a third international stop for 2013.
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