Event cinema organizer Secret Cinema, which offers immersive experiences built around screenings of classic and new films, will bring a just-ended London production of Back to the Future to Los Angeles next year for the 30th anniversary of the film’s release.
The company rebuilt Hill Valley, the fictional California town featured in the Michael J. Fox classic, at the British capital’s Olympic Park for a summer run of screenings of the movie.
The firm’s events typically involve unusual settings and people dressing up based on the theme of the film being screened.
Secret Cinema said the L.A. event would take place next summer following the company’s previously announced launch in the U.S. in early 2015. The company will at that point offer its so-called Tell No One events, which bring out people who don’t know which film will screen until the last minute.
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Secret Cinema didn’t immediately provide details on how many Back to the Future screenings it would offer in L.A. and where the 1985 classic, directed by Robert Zemeckis, could be seen.
Its London screenings drew more than 75,000 people, with tickets costing $88.50 (£53.50). Secret Cinema said this made it the biggest live cinema event of its kind to date and helped the movie make the top 10 box-office ranking in the U.K.
The location in London featured a fully functional town, including more than 20 stores, the school and the clock tower featured in the movie and a cast of 74 actors. The audience, including many people dressed in 1950s outfits, watched the film, projected against the wall of the town hall, in a square.
“We looked to build the most epic and detailed experience of this classic and wonderful film,” said Fabien Riggall, founder and creative director of Secret Cinema. “I feel we have delivered this and reinvented how films could be experienced in the future. Audiences are looking for something different, they want to be part of the story and take part in an adventure through the films and music they love.”
Email: Georg.Szalai@THR.com
Twitter: @georgszalai
