For its spring 2016 ads, Louis Vuitton by-passed the Kendalls, Gigis and Bellas that seem to be dominating every other major fashion campaign, and instead opted for a new kind of model to be the face of its latest collection: a video game character.
As strange as it may sound, creative director Nicholas Ghesquiere has cast Lightning, a fictional character from the Final Fantasy video game series, to star in the new “Series 4” ads. The choice is a daring move for the designer, who has opted for safer bets in the past, including Jennifer Connelly, Liya Kebede and Alicia Vikander.
See more The 50 Best Red-Carpet Dresses of 2015
Ghesquiere shared a video of the pink-haired character in action on Instagram (clad in Louis Vuitton’s latest collection, naturally), with the caption, “Reality and fantasy become one : lightning a genuine heroine in the new @louisvuitton series 4 ad campaign.”
With the help of designer Tetsuya Normura of Square Enix, the studio responsible for the game, Ghesquiere was able to bring Lightning to fashionable new heights — even trading in her signature “Blazefire Saber” for a lock-and-key box clutch (an upgrade, if you ask us).
More from The Hollywood Reporter
-
amazon
Amazon Content Spend Surged to $16.6B in 2022 With ‘Thursday Night Football,’ ‘Lord of the Rings’ Hitting Prime Video
![]()
-
international
Gary Glitter Released From Prison After Serving Half His 16-Year Sentence for Sexual Abuse
![]()
-
![]()
-
Portia de Rossi
Ellen DeGeneres and Portia de Rossi Renew Vows in Surprise Ceremony: “It’s You, Thingy, It Always Has Been”
![]()
-
Pamela Anderson
Pamela Anderson Defends Past Controversial #MeToo Comments: “I Could Even Take It a Step Further”
![]()
-
![]()
